Each October something special happens – Frankfurter Buchmesse opens. This year will be the fair's 70th anniversary. For book fans from all over the world and the international publishing and media industry, it will once again be all about printed and digital content and the relevant topics for the coming year. The book fair is the most important international marketplace for content, as well as a key trendsetter for society and a major cultural festival. This yer they will be celebrating Georgia as a guest of honor, and discovering this country's diverse culture and literature.